Advertising Executives are (Perceived) Liars
In 2022, Ipsos conducted a survey in the UK, asking people to state whether they expect people in various professions
In 2022, Ipsos conducted a survey in the UK, asking people to state whether they expect people in various professions
We all get it. You have to write the feel-good fluff that will please your CMO, or the board—the marketing
You are in a pitch. The board room is big, and a smallish gaggle of venture capitalists are squirming in
21ST CENTURY TARGETING – TIME TO UPGRADE You discover your target, not decide who they are based on assumptions, opinions,
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CEO and founder of Manzanita K.K, as well as a 25-year ad veteran and scientist based in Tokyo.
CHRISTOPHER DEMETRAKOS, ALL RIGHTS RESERVED