A picture of Christopher Demetrakos

Christopher Demetrakos is the architect of PsyCom®, a neuroscience-based model and framework that reads psychological traits of audience clusters, empowering clients and agencies to create cognitively resonant communication, which appeals to consumers in a comfortable way, greatly increasing the probability they will take action.

Christopher is the founder and CEO of Manzanita K.K., a Tokyo-based psychtech company that applies PsyCom® to marketing via the AxiomTree® technology platform. 

Christopher is a PhD candidate in neuroscience at Chuo University in Tokyo, and was one of two Westerners to be accepted in the 20th Century to Dentsu, the world’s largest single ad agency. Christopher’s first book: PsyCom – The Third Major Evolution of Advertising, will be released at the end of 2022.