Advertising Executives are (Perceived) Liars
In 2022, Ipsos conducted a survey in the UK, asking people to state whether they expect people in various professions to tell the truth. As you can see, nurses are the most trustworthy, followed by
In 2022, Ipsos conducted a survey in the UK, asking people to state whether they expect people in various professions to tell the truth. As you can see, nurses are the most trustworthy, followed by
We all get it. You have to write the feel-good fluff that will please your CMO, or the board—the marketing mission equivalent of cotton candy. We’ve all been there. But Mondelez marketing team, you did
You are in a pitch. The board room is big, and a smallish gaggle of venture capitalists are squirming in leather chairs at the opposite end of a table that required the death of a
21ST CENTURY TARGETING – TIME TO UPGRADE You discover your target, not decide who they are based on assumptions, opinions, or the laborious crafting of fictional persona. An advertising trope has been going around for
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